Hard Pressed Juice? Pulp Culture makes it hard pressed not to try it out


If you read Run Oregon, you have probably noticed that we write about beer and wine a fair amount. Obviously, these are popular drinks here in Oregon and an increasing number of races are wine-themed or have beer or cider as a post-race celebratory libation. As a result, we tend to highlight this on our site. However, we realize that not every runner is a fan of Oregon beer or wine, so when we came across Pulp Culture, a canned hard pressed juice line, we were intrigued and felt it would be valuable to highlight.

I am a pressed juice fan – when I can find it. Living in the Salem area, there aren’t a ton of spots nearby to grab one. They can also be pretty dang pricey in a juice shop, so I’m not sure I would get it all the time anyways. But when I do get one, I like the taste and the benefits it has. While Pulp Culture’s four drink options are alcoholic (4.9% IBV), they do a really nice (and transparent) job at having some really solid health options along the way. In fact, here’s an image of their process to start things off:


Pulp Culture drinks have no sugar or carbs, as their fermentation naturally consumes all of the sugar and they don’t reintroduce any sweeteners or sugars. They are also vegan and, because they ferment to zero sugar and allow for the wild yeast to consume any remaining carbohydrates, their beverages are also Keto-friendly. They are also all 99 calories, if you are into tracking that sort of thing (as I am from time to time).

Though each of the different flavors has ingredients that may promote certain aspects associated with its name (lavender and Valerian root in the Relax, for example), I didn’t really notice any significant mental change as a result. For example, I wouldn’t think that you would necessarily need to enjoy Relax in chill settings.

Think, which consists of a variety of ingredients – primarily peach and guava – tasted fresh and clean. Hustle was a very nice balance of fruit and ginger (and made me want to add in some vodka – another day). Relax was a refreshing combo of lemon and blueberry that, once again, had me thinking cocktail. My least favorite was, suprisingly, the grapefruity Restore – typically a favorite flavor profile of mine. It wasn’t bad by any means – I just enjoyed the others more.

I’m not a huge “hard-alcohol” drinker in general (though the above would hint otherwise), but I really liked having another option that tastes good and feels a little less “guilty” than other libations – not that I worry about that too much anymore. Recommended!

Run Oregon’s founder Kelly also tried it out, and she actually liked Restore, even though she isn’t a fan of grapefruit because she thinks it’s too sour. “I thought the Restore grapefruit was well-balanced with other flavors and not too pucker-y at all.” Her favorite was Relax (blueberry) because it’s hard to find any drinks that get the blueberry flavor right. They are all good, but Kelly adds, “If you don’t like sweet drinks you may not like the Hustle flavor as much. I still liked it, and was amazed at how fresh the strawberries tasted, but it was just a little sweet for my tastes. 

Run Oregon blogger Erik had some feedback as well: “I’ll start this by saying that I’ve never had pressed juice, let alone boozy pressed juice so I was very excited to try these out. I’m not much of a cider drinker so take what I say with a grain of salt, but these reminded me of a mix between a cider and a kombucha which makes sense since the first ingredient in all of them is apples and the fermentation process is similar to kombucha. I’m not going to lie, these definitely had me feeling a lot healthier and since I was camping, they became my morning beverage before a trail run or hike.”

Oddly enough, my favorite flavor was the one I expected to like the least, Relax. The other flavors were great as well but my wife was not a fan. She also is not a fan of kombucha though so if you don’t like ciders or kombucha I would recommend trying somebody else’s! I enjoy that these are low calorie, zero carb, and loaded with probiotics. It’s definitely an added bonus that you don’t normally get from an alcoholic beverage.

All in all I highly recommend these as I think that the taste is great, and you can feel a bit better about your health drinking these. In a state full of wine, beer, and ciders, this is a welcome addition. My only gripe is that they are a little pricey at $14.99 for a 4 pack. However, sometimes you just have to treat yo self!


Products & Price:

  • Think ($14.99 for four 12oz cans)
  • Hustle ($14.99 for four 12oz cans)
  • Restore ($14.99 for four 12oz cans)
  • Relax ($14.99 for four 12oz cans)

More about Pulp Culture:

Dreamt up by two fitness-minded foodies turned social entrepreneurs, created by mother nature, and loved by ambitious, fun-loving folks who believe in better. Better nights. Better mornings. Better life. Pulp Culture is the result of the pursuit of better.

Pulp Culture uses 100% raw, fresh juice that naturally ferments over three months (thank you, mother nature). Called “wild fermentation,” the result is a zero-additive, zero-sugar, bone-dry beverage with 6 billion naturally-occurring probiotics, B vitamins, and 4.9% ABV. The final touch is blending in fermented, nutrient-dense super fruits and performance-boostings botanical adaptogens.

Long story short, say Say goodbye to hangovers, and the alcohol status quo.

Thank you to Pulp Culture for providing us with samples. Please read our transparency page for info on how we do our reviews.

About Author

Matt Rasmussen lives in Keizer, Ore. with his wife and three daughters. He enjoys watching hockey, going to as many breweries (618) and wineries (152) as he can, and all things Canada (he was born there). Matt was raised as a baseball player and officially transitioned over to running in 2010.

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