Kickstarter of the Week: Flip Band (expires today!)

Product: Flip Band
Location: San Francisco, CA
Kickstarter End Date: Feb 8, 2015
Current Pledge: $46,391 of $7,500 (WILL BE FUNDED)

There are so many great wrist gadgets out there in the running and fitness world. You can track your steps, calories, miles, heartrate, and physical output until you are blue in the face. It truly is a cool technological world.

But sometimes what gets lost in all of the cool features is the actual fitness itself. I know my parents (in their 60’s) spend more time trying to figure out how to use their wrist gadget than they actually do working out. Enter the Flip Band. A description from their campaign:

One day, I realized that despite having 3 reminders set on my phone to “do pushups & take vitamins,” I STILL WASN’T DOING IT. Turns out a lot of people have something they wish they did more often but don’t. So I decided to use my 10 years of design + behavior change experience to come up with a solution. Soon afterwards, FLIP BAND was born.

FLIP BAND is a wristband you wear as a reminder to do a goal of your choice, whether that’s exercising, meditating, or just taking your vitamins. The act of wearing the band alone already makes it close to impossible to forget your goal, but here’s the cool part… it’s double-sided, and you only get to flip it to its green ‘feel good’ side after you reach your goal for the day. FLIP BAND seems very simple, but it leverages a wealth of learnings from behavioral psychology and operant conditioning to effectively increase your chances of sticking to your goals in the long-term.

It doesn’t even have to be for running or exercising, but could be used for something as simple as remembering to tell your wife you love her, say something nice to a stranger, or even just remembering to put the toilet seat down. It’s a simple way – a sort of “string around your finger”, but much cooler looking.

The campaign is ENDING TODAY, so be sure to pledge at $19 for two bands.

About Author

Matt Rasmussen lives in Keizer, Ore. with his wife and three daughters. He enjoys watching hockey, going to as many breweries (618) and wineries (152) as he can, and all things Canada (he was born there). Matt was raised as a baseball player and officially transitioned over to running in 2010.

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