Beer flavored GU? The newest flavor from GU Energy Labs is Hoppy Trails


At Outdoor Retailer 2018, GU Energy Labs released a new unique flavor to be released to the masses in March 2019 and the flavor profile is something that this beer-drinking runner can get behind. Hoppy Trails is designed to be like “having a beer before the finish line”, and we recently were sent a couple samples to try out. It has a mildly bitter taste profile and I found it legitimately tasted like hops. There is a sweeter citrusy bite to it as well, so it’s not completely like a plasmatic-hop bomb. While I actually enjoyed this, I’m not sure it would be the only thing I’d have in my arsenal. However, it does provide something a little different to break from some monotony.

There are rumors that 10% of the sales for this flavor will go towards a fund that people can apply for to support local causes, so this will be one to be on the lookout for.

Company: GU (Facebook)

More about GU Energy Labs

GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science.



Thank you to GU for providing us with samples. Please read our transparency page for info on how we do our reviews.


About Author

Matt Rasmussen lives in Keizer, Ore. with his wife and three daughters. He enjoys watching hockey, going to as many breweries (618) and wineries (152) as he can, and all things Canada (he was born there). Matt was raised as a baseball player and officially transitioned over to running in 2010.

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