We have been talking about Betabrand since August 2016, when we stumbled upon their own version of crowdfunding – prototyping designs in their crowdfunding area and determining if they become actual products given the popularity on their website. Blogger Marilyn and myself reviewed af few men’s and women’s casual items from their catalog shortly thereafter. As 2017 hit, and their catalog continued to grow, I thought it would be cool to showcase some cool items, with PNW sensibilities, that could be added to any wardrobe for different occasions. I wanted to see how someone could potentially wear nothing but Betabrand items from sun up to sundown.
Betabrand is an online clothing community, based in San Francisco. We design, manufacture, and release new products nonstop. Brand-new ideas spring to life on our site every day. Our fans co-design and crowdfund them into existence in a matter of weeks.
Betabrand is home to Web hits like Dress Pant Yoga Pants, Executive Hoodies, Bike-to-Workwear, Disco Hoodies, Black Sheep Sweaters, Cordarounds, and many, many, many more.
Our customers are our models.Our customers are our designers. Our customers are helping us build a brand unlike any other.
Here’s what I came up with.
RUNNING: