Kickstarter of the Week: RIPL (Be the reason someone started running!)

Product: RIPL Location: Portsmouth, UK Kickstarter End Date: February 4, 2016 Current Pledge: $6,860 of $21,546 Since starting our weekly Kickstarter of the Week posts, we have come across some really amazingly unique products and ideas. There are truly some talented and driven individuals out there who just need a little boost to get things off the ground. But with all of the cool stuff we have seen (and tried), RIPL may just be one of the coolest campaigns we have seen.

What if running wear could contribute more, to inspiring people to either start or keep running?

What if every time someone buys an item of running wear, we could get two people, instead of one inspired and motivated to run?

The current way of buying running wear [is] “I need a running shirt. I buy a running shirt. I go for a run”, and in turn, one person is inspired to either start or keep running. At RIPL, our goal is for two people to be inspired and motivated to run, every time someone buys an item of running wear…How? We call it the RIPL effect.


So basically, you can buy some running items (that you would probably buy anyways), and then choose someone to receive a pair FOR FREE! Perhaps you have a friend or relative who always gives you motivation but who doesn’t necessarily have the means to get out there and run. Maybe a co-worker continuously asks about your running adventures with an envious inquisition and you’d love for them to get some motivation from you. The possibilities are endless. You can choose from the following items:

  • Buff
  • Armband
  • Headbands
  • Running Vests
  • Running Shirts
  • Women’s Running Capris
  • Men’s Running Shorts

You can get things started for ONLY $10 (for a headband) and a running vest and headband for 2 will only be $29. Totally awesome.

We really encourage you to check this campaign out!

About Matt Rasmussen (1576 Articles)
Matt Rasmussen lives in Keizer, Ore. with his wife and three daughters. He enjoys watching the Olympics, sampling craft beers, and all things Canada (he was born there). Matt was raised as a baseball player and officially transitioned over to running in 2010.
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