Kickstarter of the Week: Superfit Hero

Product: Superfit Hero
Location: Austin, TX
Kickstarter End Date: Aug 11, 2015
Current Pledge: $45,846 of $35,000

Runners come in all speeds – from those who are just getting started to those who run faster than seems humanly possible. Runners also come in all shapes and sizes. Even though the runners we see on TV are without an ounce of bodyweight on their frames, that doesn’t mean that we all look like that – I sure don’t. From this campaign:

We believe in the power of fitness to help women build strength and confidence to succeed in all aspects of their lives. We are committed to helping women feel confident and supported in their efforts with high fashion, high performance clothing designed to make them feel like superheroes. 

But do we really need ANOTHER brand of activewear? YES! Most major active brands only make high performance women’s clothing up through size 12. The average American women wears size 14. Superfit Hero is a size-inclusive brand of high performance activewear for women size XS-3XL. Join us on our mission to make fitness more inclusive, body-positive, and empowering for women.

You can pledge headbands for $15, tops for $35, and leggings for $84, as well as combinations for more.


About Author

Matt Rasmussen lives in Keizer, Ore. with his wife and three daughters. He enjoys watching hockey, going to as many breweries (618) and wineries (152) as he can, and all things Canada (he was born there). Matt was raised as a baseball player and officially transitioned over to running in 2010.

%d bloggers like this: