Kickstarter of the Week: The North Moore Short

Location:  New York, NY
Website: Wola-Co
Kickstarter End Date:  Dec. 3, 2014
Current Pledge: $48,001 of $28,000 **Goal Met**

Men hang on to underwear until, until each individual underwear molecule is so strained it can barely retain the properties of a solid. It actually becomes underwear vapor. We don’t even throw it out, we just open a window and it goes out like dandelion spoors.

– Jerry Seinfeld

We men are an interesting breed when it comes to our undergarments. It isn’t until you have tried something nicer than the run of the mill cotton boxer-briefs or discount compression shorts that you really know what you are missing out on.

The North Moore Short is a new product designed by two ex-Ivy League athletes who are striving to mix functionality with comfort.  This undergarment has two pockets, one on the hip and the other on a thigh, allowing us active men to have options for carrying our phones and other valuables. Both pockets are waterproof, allowing men to be active and not worry about messing up their technology.

Here are a few things about the construction and fabric of the North Moore Short:

  • Merrow Stitching (meaning longer lifespan)
  • Performance Fabric (moisture-wicking and a claim to feel like silk – dang)
  • Ergonomic Fit

But it’s not just about the pocket and the fabric – it’s a little about the style too. A quote from the founders: “There is a fine line between understated and bland. We’re looking to stay far from bland, a unique hybrid of loud yet conservative”. Currently the Kickstarter campaign in one of their three main colors; navy, white, and blue.

I guarantee this will be a perfect addition to my rotating underwear (and will allow me to start to replace my cotton boxer-briefs), especially on days when I know I am going to get a workout in right after work. You can become a backer for as little as $25, but the amount to receive one of the North Moore Shorts starts at $45. Purchasing more than one pair will net you some savings along the way. Products are slated to be delivered in February 2015.

About Author

Matt Rasmussen lives in Keizer, Ore. with his wife and three daughters. He enjoys watching hockey, going to as many breweries (618) and wineries (152) as he can, and all things Canada (he was born there). Matt was raised as a baseball player and officially transitioned over to running in 2010.

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