650 babies are born HIV positive every single day in sub-Saharan Africa. You can help change this number through your weekly mileage… no, really.
TURN YOUR MILES (RED) is an eight-week campaign that empowers walkers, runners and fitness enthusiasts worldwide to make a collective contribution that will save lives and effect change. For each Nike+ Running mile pledged to (RED) on www.nike.com/onestep4red, Bank of America will donate 40 cents – up to $1 million – toward the fight to eradicate mother-to-child HIV transmission.
(RED) is working tirelessly to stop mother-to-child HIV transmission by providing antiretrovirals (ARVS) to HIV medical clinics and programs in sub-Saharan Africa. These ARVS when taken daily, can prevent an HIV-positive pregnant woman from passing the virus to her unborn baby.
Head to www.nike.com/onestep4red and click pledge. If you don’t have a Nike+ account, it is super easy to make one and get started. Do your run, sync your miles, and BOOM you’re done! Easy peasy, guys. If users pledge enough miles to reach the 1 million dollar goal that translates into 2.5 million days of medication provision for expectant mothers.
Earlier this year, Bank of America announced a $10 million investment toward delivering the first AIDS-free generation in over 30 years and Turn Your Miles (RED) is one portion of this investment.
What are you waiting for?! Go pledge now and get moving!
For more information, please visit www.nike.com/onestep4red.