It may be June, but we are already thinking about January. And that’s not just because I am personally a huge fan of the rejuvenation and possibilities that the turn of the calendar brings. It’s because of the launch of a completely new running shoe company that bears that first month’s name — JANUARY.
JANUARY is a running brand founded by BIPOC and women runners, rooted in innovation, inclusivity, and considered design, with a goal of making high-performance running accessible without sacrificing style or personality. The name itself carries personal significance, as founder Wei-En Chang and his father were both born in January — a month he describes as representing renewal and new beginnings.
Honestly, I’ve always connected with that feeling myself. January has consistently been one of my favorite months of the year. There’s something energizing about the clean slate of it all — new goals, fresh motivation, and that sense that anything is possible once the calendar flips over. As runners, we probably feel that even more than most people. New training blocks start, race calendars begin filling up, and there’s this renewed excitement around chasing something bigger. That same spirit feels baked directly into what JANUARY as a company is trying to create.
Construction:
The first shoe is the Scignal — hard to spell at first glance, but easy to say once you sound it out (“signal”). And they aren’t simply trying to release another run-of-the-mill daily trainer. Instead, JANUARY has taken on the ambitious task of challenging one of the core assumptions in modern running footwear: that premium cushioning has to come with towering stack heights and oversized midsoles.
So how are they approaching that? The Scignal is billed as the first shoe in the industry to feature a single-piece dual-density midsole — softer in the heel and firmer toward the forefoot — designed to provide responsive cushioning, stability, and smooth transitions without relying on excessive bulk or height.
How does it stack up?










