Product: Cause I Run Sustainable Activewear
Location: Boston, MA
Kickstarter End Date: May 21, 2016
Current Pledge: $9,283 of $14,000 needed to fund
There is a plethora of active wear out there for runners. As activewear is making its way into our daily wear, more and more apparel companies are looking for ways to create clothing in a way that is sustainable and ethical. Outdoor companies seem to have more of a sensitivity to promoting the health of the environment and it’s wearers, because they don’t want to see our world trashed. Cause I Run founder Amanda Yanchury creates activewear that is produced in America which “makes less of an environmental impact – without breaking the bank while helping others.” In her own words, Amanda describes the idea of how Cause I Run came to fruition:
As a runner, I wanted there to be sustainable, ethically-made options for running clothes. I wanted to see if I could produce a high-quality, performance-ready product while still giving back and making a positive impact. After mulling the idea for months, in July 2014, I came up with the name Cause I Run, a play on the word “cause” and “because,” connecting running with charitable giving.
Activewear Details:
- Each piece is made from rPET sustainable fabric
- moisture wicking
- performance ready
- made to control odor
You can purchase the starter 3-pack ($154), which contains a tank top, low-impact sports bra, and calf-length leggings. Inidividual items run between $38-$88. If you are not a runner or are not interested in purchasing activwear, you can purchase a ‘Cause I Run’ duffle bag which also supports the campaign-please note that this duffle is only available during the Kickstarter campaign. Each purchase or donation through the campaign on Kickstarter will gave back 10% of each purchase to one of three organizations, which support women and girls around the world. The first charity partnership has been identified – Hope Through Health.
Hope Through Health provides healthcare services to communities in Togo, a country in West Africa near Ghana and Nigeria. According to Hope Through Health, 5 million people in the country lack access to adequate healthcare services. Founded in response to the HIV/AIDS epidemic in 2004, Hope Through Health now provides a range of healthcare services driven by communities’ specific needs.
While the initial collection is for women, there is a special and limited opportunity to submit an idea or the full design of the forthcoming men’s activewear line! Be one of only two people who will receive this limited-time offer by pledging $500.
To learn more, please visit www.causeirun.com.