Joe De Sana, founder of the well-known Spartan Race series, has a hot new book about to hit the shelves. Spartan Up! is a “take-no-prisoners guide to overcoming obstacles and achieving peak performance in life” and will be out on May 14, 2014. De Sana uses the Spartan Race as a metaphor for life. His motivational book compares the obstacles in his world-famous events to the obstacles we face every day.