If you’d told me a decade ago that I’d be running a revolving series on men’s underwear, I probably would’ve laughed you off. Yet here we are—now 19 reviews deep—and this time, the spotlight is on Willie Wagtail, an Australian company making strides in comfort and sustainability.
Willie Wagtail sent over a selection of boxer briefs and tees for us to try, and I have to say, they’ve left an impression.
Quality Over Quantity
I’ve always believed in the mantra of quality over quantity. It’s not always easy—budgets can be a challenge—but investing in durable, comfortable essentials (which sadly generally cost more) often pays off in the long run. Nowhere is this truer than in underwear. Cheap pairs lose their structure and end up in the landfill, while quality pairs stay in rotation for years. Case in point: roughly 90% of the underwear I’ve reviewed over the past seven years is still going strong.
Willie Wagtail seems to belong in this camp of creating items that are quality in nature. Their commitment to comfort and sustainability is evident in their use of premium materials like TENCEL and organic cotton.
What Stands Out
The boxer briefs were a highlight for me. With anti-chafe properties, breathable fabrics, and moisture-wicking capabilities, they’re as functional as they are comfortable. The TENCEL material adds a soft, sustainable touch, making these a solid choice for men who like to run in unlined running shorts.
One standout feature is the front pouch, which keeps everything secure and away from the body. There’s also a fly at the top front, offering convenient access for those on the go.
The T-shirt comes in four soft and comfortable colorways, made from 100% GOTS Certified Organic Cotton. While it’s a basic tee and doesn’t demand a deep dive, it stands out for its great fit—neither too tight nor too baggy—its comfort, style, and overall wearability. It’s even got a dope little bird logo on the chest (the bird IS indeed the Willie Wagtail)!
Sustainability That Matters
Willie Wagtail isn’t just about comfort—they care about the planet too. As a member of 1% for the Planet, they donate 1% of all sales to nonprofits focused on environmental sustainability. It’s a small detail, but one that makes supporting their brand feel even better.
Final Thoughts
Whether you’re a runner looking for gear that works or just someone who values high-quality, sustainable essentials, Willie Wagtail is worth a look. Their boxer briefs and tees bring comfort, functionality, and eco-conscious design to the table—qualities that are becoming harder to find in today’s fast-fashion world.
Willie Wagtail
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Thank you to Willy Wagtail for providing us with samples. Please read our transparency page for info on how we do our reviews.



