Product: Courage Athletics
Location: Los Angeles, CA
Link: Kickstarter
Website: courageathletics.com/
Kickstarter End Date: June 20, 2014
Current Pledge: $1,115.00 of $80,000
This is one of the simpler ideas out there, yet it makes so much sense. When you buy a pair of their pants, you are getting a whole lot more than just some workout apparel. You are getting motivation and support folded in as well. Here is a description of the thought behind this company:
We found that a lot of women are being ignored by popular athletic brands.
They’re marketing to our desires for change, but the only thing we see changing is the colors in our closet. We realized it doesn’t have to be this way. Athletic brands that represent a lifestyle should be more than just clothes.
Eager to show what representing a lifestyle is about, we believe support goes beyond an advertisement with inspirational words. It comes with directly supporting those who support positive change in more ways than one. We set out to make a piece that’s not only superior in construction and material but a piece that sticks with you throughout your entire journey.
It’s more than just an athletic pant made by real people, for real people; it’s a symbol of your commitment to a healthier life and meaningful change.
That all sounds well and good, but I did mention motivation and support. Where does that play in to all this, you may ask. Well check this out:
- You receive your first pair of pants
- You have 90 days to size down
- When you reach your next size send us your old pair
- We’ll send you a brand new pair in your new size with the shipping on us
- Once you receive your new pair, the clock starts again and you have another 90 days to reach your next goal.
The Kickstarter price is $108 for a pair of black or charcoal pants. While this may seem high for workout pants, keep in mind how much money you could save as you continue to size-down and not need to keep going back to the store to buy different sizes. Pretty neat concept!
