It’s always fun when a new brand lands on our radar and gives us something different to test out. In 2025, the running space is full of long-established OGs with deep product lines and decades of iterations. So, when a younger company like ATWILL shows up, keeping things intentionally simple and focused, it’s refreshing to see what they’re bringing to the table.
ATWILL’s lineup is tight right now — three tees, a long sleeve, a pair of shorts, and a hat. That’s it. They’re not trying to reinvent the carbon-plated wheel or assault your senses with neon race-day flash. Instead, the brand is rooted in the idea that performance pieces can (and should) feel like the clothing you actually want to wear the rest of the day. As a site that talks a lot about crossover apparel, that’s something we really appreciate.
The founder created ATWILL because they never loved the way runners were expected to look. The brand speaks to those who run for feel rather than podiums — those who go their own way, define their own pace, and want their running gear to reflect their actual style.
Below are our thoughts on three pieces from their current lineup.
Ellis Tee
ATWILL’s tee collection includes the Mariner Tee (a nod to the Breton stripes worn by French sailors and Andy Warhol), the Dean Tee (inspired by James Dean’s clean white classic), and the Ellis Tee, which pulls stylistic cues from the rugby shirts of the ‘90s.
As a millennial, I feel compelled to note: every friend I had owned one of those rugby shirts at some point. Birthdays, Christmas, back-to-school shopping lists— they were on everyone’s minds. So there’s a little hit of nostalgia baked into this design.
All three tees share the same core fabric: a cotton–modal blend made from beech tree pulp. It’s silky soft, breathable, and — importantly — doesn’t feel like it’s going to disintegrate after a few washes. It walks that line between “performance tee” and “tee you throw on with jeans to grab a coffee,” and ATWILL clearly leans into that versatility.
On the run, it’s comfortable, light, and not clingy. Off the run, it blends right in.
Ramble Long Sleeve
The Ramble Long Sleeve comes in two colorways (cream/green and blue), and I’ll say this: it’s almost too nice to run in. This is the kind of top you put on, look in the mirror, and think, “Am I really going to sweat all over this?”
The comfort level comes from its construction — a double-layered 3D knit cotton with spacer yarns that sit between the layers. It keeps the top lightweight while still adding warmth and structure. Breathable, soft, and cozy without being heavy.
A ripstop nylon chest panel adds extra wind protection — something Oregon runners will appreciate when the Columbia River Gorge decides to do its thing. There’s also a large 90’s-style front zipper pocket. For casual wear, it’s great and gives the shirt some personality. For running? Not my favorite. The added weight tends to bounce too much for my taste.
As a layering piece, though — chef’s kiss. Cool mornings, shoulder-season runs, or weekend wear, it fits right in.
East End Shorts
I had a college roommate who lived in board shorts. Year-round. Rain or shine. I teased him endlessly… until I realized he might have been on to something. Board shorts nailed that easygoing “middle ground” vibe — not dressy, not athletic, just chill.
But for running? Absolutely not. Too stiff, too long, too chafe-y. I know this from experience…
The East End Short feels like ATWILL’s attempt to fix that problem — taking the laid-back board-short aesthetic and reworking it for actual mileage.
They land at a 7″ inseam — solidly mid-length — which keeps the board-short vibe without putting you in basketball-short territory. The exterior is a high-stretch ripstop nylon (85% Nylon / 15% Spandex), so it’s durable but moves well. Unlike classic board shorts, ATWILL adds a super comfortable Italian-made liner (85% Poly / 15% Elastane) that makes a huge difference on the run.
Curved hems, side slits, and usable pockets round out the design. They look good, feel relaxed, and still handle running without the weird tugging or restriction that board shorts typically bring.
If you like clean aesthetics, subtle style cues, and versatile apparel that slides easily between running errands and running miles, ATWILL is absolutely worth a look.
