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Kickstarter of the Week – Sivil Revolutionary Patented Performance Apparel Technology

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Product: Sivil Revolutionary Patented Performance Apparel Technology
Location: Washington DC
Link: Kickstarter
Current Goal: $4,945 of $125,000
End: June 25, 2015

Company: We wanted to create an athletic brand that embodies that same hard-working, dedicated, championship attitude of Youngstown. Sivil is exactly that. As life-long athletes, we know what it’s like to work your ass off in pursuit of something, and we know that the pursuit of being better than yesterday is something that resonates with athletes everywhere. While there are some great brands out there, the innovation behind their products has taken a back seat to neon colors and celebrity ads. We’re here to change that. We’ve partnered with the most dedicated and innovative fabric developers in the world to bring you the first ever workout shirt that works just as hard as you do – keeping you cooler and drier than any other shirt on the market. 

It can darn near impossible to be a start-up company in the fitness world, with giants like Nike, Adidas, and Under Armour leading the way in capital, exposure, and advertising. But Sivil is trying to break in with what they are claiming is the next best thing in performance apparel. From their campaign:

No matter what your level of athleticism, the more we workout, the more we sweat and the more our body temperature rises. The current selection of performance apparel out there uses harmful chemicals to battle these constants, and do a mediocre job at best. We cut out the chemicals and resorted to advanced engineering to deliver the most functional and technologically advanced performance shirt ever developed.

Their technology stems from their patented auto cooling technology, powered by CoolCore. They are claiming that the fibers and their construction will keep you cooler than any big market shirt out there. “Moisture wicking, moisture circulation, and regulated evaporation” are said to keep the temperature up to 30 degrees cooler. And on days like today, that sounds amazing.

Some other features are:

All shirts are made in the USA and you can be a backer for only $30. That’s pretty much on point with what major companies are selling their versions for. Shipping should begin August 2015. Follow Sivil on Facebook to stay involved.

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