Over the past few years, merino wool has quietly become one of the most versatile fabrics in the outdoor and running space. It regulates temperature, resists odor, and manages moisture better than most synthetics, making it a favorite for everything from winter base layers to travel gear. That’s the niche that Woolx has built its business around.
Founded in 2012 by a father-daughter team with a long history in outdoor retail, the company focuses on merino wool apparel designed to work both on the trail and in everyday life. Their pieces typically use ultra-fine merino fibers that are meant to feel softer than traditional wool while still offering the natural benefits that make the material so popular for active use.
I recently had the chance to test a few items from the lineup, putting them through the kind of mixed use that most runners actually care about — easy runs, daily wear, and the occasional recovery day when comfort matters just as much as performance.
In running gear, some of the best pieces are the ones you don’t have to think about. The Endurance Tee fits squarely into that category. While it’s not technically designed as a running top, it’s a lightweight merino wool shirt built for everyday wear that can easily handle a run as well, and it manages to do both without feeling overly technical.
The ultra-fine merino wool fabric is soft and light, making it comfortable right away. It breathes well and does a nice job regulating temperature, which helps it stay comfortable across a wide range of conditions. Like most merino pieces, it also resists odor surprisingly well, meaning it can handle multiple runs or workouts before needing a wash.
The Endurance Tee also comes in eight different colors, giving it a bit more everyday versatility than many run-specific tops. Overall, it’s a straightforward, comfortable merino tee that works well whether you’re heading out for a run, packing light for travel, or just looking for a shirt that performs without calling attention to itself.
I’m very much a slippers person these days. The physiology of my feet does not love walking around barefoot anymore, so if I’m at home there’s a good chance I’m wearing slippers. I don’t need anything overly structured or built like a full shoe, but I do want something mildly supportive, comfortable, and well made. That’s exactly where the Gripper Slippers land.
The merino wool construction gives them a soft, warm feel without becoming overly hot, and they’re easy to slip on and off throughout the day. They offer just enough support and structure to feel good underfoot while still keeping that relaxed slipper feel. Simple design, solid build, and comfortable materials really do most of the work here.
I had a pair of slippers from another brand that mysteriously disappeared on a recent vacation, so it was nice to have something like these back in the rotation. They’ve quickly become the pair I reach for before heading out the door and especially after runs, when my feet are ready for something comfortable and forgiving.
Woolx continues to show why merino wool has become such a popular material for both active use and everyday comfort. The pieces I tried were simple, well made, and comfortable — the kind of gear that fits easily into daily routines without needing much thought.
Beyond these items, Woolx offers a wide range of options for both men and women, including tops, bottoms, underwear, and a variety of accessories. Whether you’re looking for performance layers, travel-friendly basics, or just comfortable everyday pieces, there’s a pretty broad lineup to choose from.